When Audi of America launched the A3, they didn’t want normal a party. They wanted a lifestyle tour. So that’s what we did.

Following an epic bi-costal launch party in NYC and LA, I worked closely with Audi of America to create an influencer marketing tour with a consistent brand experience in several smaller markets like Boston, Brooklyn, Philadelphia, and Jersey City.

The events focused on good, local food, great music, and jaw-dropping product display (which isn’t hard when the vehicles are so beautiful). Each featured local market celebrity chef partnerships (like David Chang of Momofuku) and popular local area DJs, including Questlove in Brooklyn and Jersey City. Through this tour, we were able to solidify AoA as a lifestyle brand for a younger market.