Dreamforce is an annual user conference for nearly 200k attendees hosted by Salesforce.

After an 11-month RFP process, we were awarded the opportunity of a lifetime. To produce a theater at Dreamforce, the massive 4-day San Francisco event offering learning opportunities, incredible entertainment (hi, Stevie Wonder), and networking.

We were tasked with transforming an afterthought theatre into a comfortable, and brand-appropriate space for fireside chats, intimate performances, and thought-leading keynotes.